.New Delhi: Boldfit, a direct-to-consumer (D2C) exercise brand name has onboarded Indian cricketer KL Rahul as a brand ambassador and a client in the company, it showed ETRetail.Without divulging the particular percent of concern the cricketer has taken, the provider said it is a sizable and important investment.This collaboration intends to utilize KL’s immense attraction, especially one of young people and physical fitness enthusiasts, to extend Boldfit’s dip untapped markets and also demographics throughout India.Sharing about the brand name’s growth plannings, Pallav Bihani, owner as well as chief executive officer of the company stated, “Our team are going all-in on growing our activewear as well as footwear categories, which are actually set to redefine the fitness market. These sectors are our future development engines.” Presently, health and fitness and yoga exercise add-ons steer the majority of Boldfit’s purchases, Bihani shared.In the 2022-23, the D2C brand name achieved an income of Rs 73 crore. Along with critical efforts and this relationship, the label intends to reach an income of Rs 500 crore through FY26.
Established in 2018, it presently provides over 1 crore customers annually as well as intends to broaden this scope to 5 crore using this relationship. Also, it is improving its supply establishment structure to ensure quick distribution as well as regular item availability.Looking forward, the D2C startup counts on a spurt in on the web web traffic, social media interaction, and greater purchases across our crown jewel classifications. Posted On Aug 1, 2024 at 10:46 PM IST.
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